Marketing Manager Salary Overview in Des Moines, IA
Careerclev's modeled 2026 benchmark places Marketing Manager pay in Des Moines, IA at about $136,694 per year. On the latest official BLS baseline for this market, the lower local range starts near $88,600.0, while the strongest-paid professionals can reach about $211,550.
Salary estimates are based on data from the Des Moines-West Des Moines, Ia metropolitan area, which includes nearby cities such as West Des Moines.
If you’re comparing Marketing Manager salaries in Des Moines, IA, the real story isn’t just the headline number. Local employer mix, seniority, specialization, and whether the role is remote, hybrid, or onsite can push compensation well above or below the local median.
Des Moines, IA vs. U.S. National Average
Des Moines, IA pays -15% vs u.s. for Marketing Manager roles. The difference is driven by local employer demand, industry mix, cost pressures, and how concentrated this role is in the underlying metro labor market.
| Market | Projected Salary | vs Des Moines, IA | Market Maturity |
|---|---|---|---|
| Des Moines, IA (this guide) | $136,694 | Baseline | Local market |
| United States | $161,030 | +18% vs U.S. | National baseline |
| Davenport, IA | $136,030 | Near national | Comparable city |
| Cedar Rapids, IA | $132,590 | -3% vs U.S. | Comparable city |
| Ames, IA | $126,950 | -7% vs U.S. | Comparable city |
Marketing Manager Salary by Experience Level in Des Moines, IA
Experience changes the local salary picture quickly because employers usually pay for independence, specialization, and broader scope, not just years on paper. In Des Moines, IA, this breakdown shows how aMarketing Manager can move from early-career pay into stronger bands as the role becomes more self-directed.
| Level | Experience | Projected Salary | Projected Range | Market Signal |
|---|---|---|---|---|
| Entry-Level Marketing Manager | 0-2 years | $109,064 | $90,267.0 - $136,694 | -32% vs U.S. |
| Mid-Level Marketing Manager | 3-5 years | $136,694 | $109,064 - $177,355 | -15% vs U.S. |
| Senior Marketing Manager | 6-10 years | $177,355 | $136,694 - $215,530 | +10% vs U.S. |
| Lead / Principal Marketing Manager | 10+ years | $215,530 | $177,355 - $262,946 | +34% vs U.S. |
Best Salary Areas Near Des Moines, IA
Nearby metro areas help show how Marketing Manager pay changes around Des Moines, IA. Each market reflects its own employer mix, local demand, and industry concentration, making these comparisons useful for candidates weighing their location options.
Marketing Manager Salary by Industry in Des Moines, IA
Industry premiums in Des Moines, IA usually come from employers that place the Marketing Manager role close to revenue, infrastructure, compliance, product delivery, or other high-value work. National industry data gives the best available benchmark until local industry slices are available.
| Industry | Modeled Salary | Reference Range | Signal |
|---|---|---|---|
| Mining, Quarrying, and Oil and Gas Extraction | $202,860 | $125,550 - N/A | Stronger salary |
| Information | $178,130 | $101,020 - N/A | Stronger salary |
| Management of Companies and Enterprises | $169,840 | $102,640 - N/A | Stronger salary |
| Manufacturing | $168,210 | $91,420.0 - N/A | Competitive |
| Finance and Insurance | $167,610 | $97,020.0 - N/A | Competitive |
| Utilities | $166,380 | $103,200 - N/A | Competitive |
| Professional, Scientific, and Technical Services | $165,080 | $84,870.0 - N/A | Competitive |
| Wholesale Trade | $158,120 | $84,160.0 - N/A | Competitive |
Entry-Level Marketing Manager Salary in Des Moines, IA
Entry-level Marketing Manager jobs in Des Moines, IA are modeled around the lower local wage percentiles. Candidates who can show practical projects, job-ready tools, and strong fundamentals usually have a better path into the middle of the local salary range.
For a broader starting-pay benchmark beyond this city market, see the entry-level Marketing Manager salary guide.
Remote vs Onsite Marketing Manager Pay in Des Moines, IA
Remote work can widen the employer pool for Marketing Manager candidates in Des Moines, IA. Onsite and hybrid roles may still pay more when employers need local availability, local clients, regulated work, or team coverage.
| Work Type | Estimated Salary | Experience | Best Fit | Flexibility |
|---|---|---|---|---|
| Remote | $133,960 | Market dependent | National hiring pools | High |
| Hybrid | $139,428 | Metro dependent | Des Moines, IA employers | Medium |
| Onsite | $136,694 | Location dependent | Local teams and operations | Lower |
Cost of Living vs Salary in Des Moines, IA
A salary in Des Moines, IA should be read alongside housing, commuting, tax, and everyday costs. The same annual pay can feel very different at entry, mid-level, and senior levels.
Top Employers Hiring Marketing Managers in Des Moines, IA
Employer mix is one of the biggest city-level salary drivers. The industries below highlight where Marketing Manager pay tends to be strongest in Des Moines, IA, based on the sectors that create the most hiring demand for this role.
Des Moines, IA Compared With Other U.S. Cities
This comparison is useful when one city salary number is not enough on its own. It shows whetherDes Moines, IA is genuinely a stronger-paying market for Marketing Manager work or whether the local benchmark sits closer to the broader national middle.
Marketing Manager Salary Trends in Des Moines, IA Over Time
Historical salary trend data for Marketing Manager in Des Moines, IA is available across multiple BLS wage years. The chart below shows how the local salary benchmark has changed over time.
* 2024–2026 values are modeled estimates extending from the last confirmed BLS benchmark. The last confirmed BLS figure ($134K, 2024) is extended with recent wage trend history, employment outlook, and tech-market signals where available, then replaced when official data is published.
Career Growth Opportunities in Des Moines, IA
Local career growth is strongest when it is read through both the city salary ladder and the broader national demand outlook. The city salary benchmark shows what this market currently pays, while the career path and BLS demand data show how that benchmark can expand with scope and responsibility.
| Metric | 2026 Outlook |
|---|---|
| Projected employment | 407k → 433.7k |
| Typical education | Most of these occupations require a four-year bachelor's degree, but some do not. |
| Related experience | A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified. |
| Local market anchor | 970 jobs with a median of $136,694 |
Factors Affecting Marketing Manager Salary in Des Moines, IA
Local pay rarely moves for one reason alone. In city markets, the biggest differences usually come from employer concentration, industry mix, seniority, and whether the role is tied to business-critical work that is harder to staff.
How to Increase Your Marketing Manager Salary in Des Moines, IA
In city markets, salary growth often comes from better positioning as much as from patience. These moves are most useful when you already understand the local benchmark and want a clearer path beyond it.
Marketing Manager Salary in Des Moines, IA: FAQs
These questions usually come up after readers compare the city benchmark, the statewide picture, and the local experience ladder. They help clarify how to read the market and what matters most when you compare this city with other options.
These FAQs focus on how readers searching for "Marketing Manager" usually compare local pay, employer mix, and market differences in this city.
What is the average Marketing Manager in Des Moines, IAs salary?⌄
What is the entry-level Marketing Manager in Des Moines, IAs salary?⌄
How much can senior Marketing Manager in Des Moines, IAs professionals earn?⌄
Does location affect Marketing Manager in Des Moines, IAs salary?⌄
Which skills matter for Marketing Manager in Des Moines, IAs salary growth?⌄
Salary figures use BLS OEWS wage facts for 2024. City pages use the BLS metropolitan area as the salary dataset, display the largest city as the public page name, and model experience bands from local wage percentiles.