10 Steps to Becoming a Successful Sports Analyst (2024 Guide)

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Sports analysts play a very important role in presenting and explaining sports to modern audiences. Becoming a sports analyst isn’t easy, but with the right experience and dedication, you can rise through the ranks of the sports broadcasting industry.

Many sports fans analyze every moment of a game, but the role of a sports analyst is far less casual. If sports and communication are two things you enjoy, then a career as a sports analyst could be exactly what you’re looking for. 


In this article, we’ll explore everything you need to know about becoming a sports analyst, from the skills you’ll require to the experience and type of qualifications needed.

Who is a sports analyst?

A sports analyst is a professional with a background in journalism, analytics, or a particular sport. As a sports analyst, your duties vary depending on the medium and employer.

You may provide commentary and expert insight during the broadcast of a sporting event, work with data and statistical modeling to find relevant sports information and trends, or interview athletes and coaches before a sporting event.


Your responsibilities may also involve traveling to the site of the game to provide live analysis during a broadcast.

Sports analysts employ their strong analytical and communication skills to research and report sports-related stories for various media outlets. Individuals who pursue this career often work for online media resources, print publications, newspapers, radio, and television stations.

Though many sports analysts are employed full-time by one employer, some decide to work as independent contractors by selling their stories to publishers.

As a sports analyst, every day is different. They have to work from a variety of locations to cover different sporting events. To cope with this high pressure, sports analysts must be energetic, creative, and innovative.

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How to Become a Successful Sports Analyst

When considering becoming a sports analyst, understanding the skills, training, and education needed can help you decide your career path in this industry. Here are some useful steps you can follow to learn how to become a sports analyst:


1. Love Sports and Be Curious

It all starts with passion. You will have to fuel your journey to becoming a successful sports analyst by embracing a genuine love for sports and cultivating curiosity. Because passion drives dedication, which deepens your understanding of the game.

Curiosity, on the other hand, sparks innovation, which propels you to ask insightful questions and explore unconventional approaches. These qualities are essential to becoming a successful sports analyst because they lay the foundation for a fulfilling and prosperous career.

2. Earn a bachelor’s degree

The next step towards becoming a sports analyst is to get a bachelor’s degree. The exact field of study varies depending on the position you’re pursuing. For example, sports analysts who aspire to become broadcasters might want to pursue degrees in broadcasting, communications, journalism, or a similar field.

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For those who prefer the statistical side of sports analysis, a degree in mathematics or statistics would be beneficial. There are other degrees that are acceptable, such as English or political science, but the ones previously mentioned are the most commonly obtained by professionals in this field.

You can also take other courses to help bolster the skills of a prospective sports analyst, such as public speaking, marketing, public relations, broadcast news writing, and sports media courses. Some students of journalism also find classes on programming, multimedia design, and coding to be extremely valuable.


These courses equip students with the skills and experience required to create stories across multiple platforms using a variety of creative elements, such as audio, video, and graphics.

3. Hone your communication skills.

Start writing out your thoughts and analysis of sporting events for practice. A substantial amount of the expert opinions offered by sports analysts are written down in the form of blurbs, editorials, and written interviews.

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You should also work on polishing your verbal skills and becoming comfortable talking to people to prepare for conducting interviews and appearing on radio or television.

  • A lot of writing goes into sports reporting, even if you’re working in broadcasting. The better you’re able to write, the better you’ll be at doing your job.
  • Devise a system for interviewing players, coaches, and other personnel. Know how to make the best use of a short interview segment and which questions to ask to receive the information you’re after.

4. Gain experience

Gaining valuable insight into the sports analytics field can allow you to gain first-hand experience that can help you during your career. A few ways to get valuable experience for this role are:

  • Join your school newspaper, radio, or news show: Many universities have opportunities for students to exercise their journalism and broadcasting skills. Look into what your institution offers and get involved; this experience is invaluable to a sports analyst’s CV.
  • Get involved in sports: The competitive nature of this field values any and all experience in the industry. Whether your experience is as a player, coach, or trainer, you want something to show on your CV as evidence of your passion.
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5. Find work experience

Work experience can provide important training and exposure to the field you’re hoping to enter. Though you can often find internships through external sources, journalism departments and college professors can offer advice and connections that aid in your search.


Internships are an impressive addition to a resume and could expose you to potential contacts that might help you gain employment after graduation.

6. Create a CV and portfolio

When building your CV, you want to include any experience that applies to the position you’re seeking. This includes internships, volunteer work, student programs, and clubs. Detail the responsibilities that you have or had in each position.

In this industry, most employers request a portfolio from candidates upon application. Your portfolio contains examples of your most polished and professional work in broadcasting, allowing potential employers to see your talent and qualifications.

When building your portfolio, you can incorporate projects from college, internships, or past jobs in broadcasting, including projects you’ve completed on your own.

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If you want to become a sports analyst, you first want to find work in an entry-level production job to gain experience. Since getting a role in the broadcasting and journalism fields is so competitive, starting out in this lower position can help when trying to transition later.


When beginning your job search, approach it with an open mind and remember that any job in broadcasting could lead to an opportunity as a sports analyst in the future.

8. Take advantage of advancement opportunities

Sports analysts who have gained a fair amount of experience in the field can expect to be offered advancement opportunities. You can advance within the news organization that you’re employed at or by moving to a larger market in a big city.

These opportunities often have new challenges, responsibilities, and higher pay. Correspondents and reporters can become news directors or editors to advance their careers.

9. Build your Personal Brand and Showcase Your Analysis

Did you create something cool? Did you make an interesting finding? Does your analysis look good?

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Show the world!


Starting a social media page to display your findings is simple. Start talking on Twitter, and start posting graphs on Instagram. Start a blog, and post your analyses on LinkedIn or Facebook.

Make a video explaining your analysis results on YouTube or TikTok. Build your personal brand using any combination of media you like.

Become the person your friends, classmates, and colleagues would go to for anything related to sports and analytics.

10. Stay up-to-date on sports news and results.

Keep watching sports and following the actions of different teams, leagues, and events. Even if you’re not observing from the press box, you should do your best to stay current on major developments in the sports world, such as game results, player trade injuries, and team personnel changes.

Your reputation depends on your ability to keep up with all types of sports-related information at once. Luckily, this is the most rewarding part of working as a sports analyst—getting paid to immerse yourself in what you’re most passionate about.

  • In addition to your own research, you should know where to turn for credible, up-to-the-minute sports reporting. Follow the major news outlets like SportsCenter and ESPN to catch the big stories as they unfold.
  • Make use of your professional sources for exclusive inside information
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What is the average salary for a sports analyst?

According to Comparably, the average sports analyst in the US makes $78,356. The average bonus for a sports analyst is $3,553, which represents 5% of their salary, with 100% of people reporting that they receive a bonus each year.

Sports analysts make the most in San Francisco, CA, at $115,811, averaging total compensation 48% greater than the US average.

What skills do you need to be a sports analyst?

A number of different skills are needed for anyone who is looking to become a successful sports analyst. Below are a few of the most vital ones.

1. Computer skills: overwhelmingly, work within this field is completed digitally. Basic IT skills are needed, such as being able to complete research online, produce Word documents, and read and create Excel sheets.

2. Research skills: analysts need to be able to complete detailed research and present their findings in a comprehensive way.


3. Communication skills: just being able to analyze and research isn’t quite enough; you also need to be able to communicate your knowledge with confidence and clarity.

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4. Hard work and tenacity: given the level of competition there is in this field and the sometimes unsociable working hours that exist, a strong mentality and work ethic are essential.

5. Mathematical ability: Finally, it’s important that we emphasize the role that mathematics and statistics play within many sports analyst roles, particularly if you’re interested in the data side of things.

Other skills include:

  • Public speaking and public relations
  • Broadcast news writing
  • Programming, multimedia design, and coding
  • ‌Statistical data analysis

What are the roles and responsibilities of a sports analyst?

Sports analysts play a pivotal role in the sports industry by leveraging data and analytics to provide valuable insights into various aspects of sports.

Their roles and responsibilities may vary depending on the specific organization or team they work for, but they generally include:

  • Data Collection: Sports analysts gather data from diverse sources, including game statistics, player performance metrics, and historical records. This information forms the foundation for in-depth analysis, helping teams and organizations make informed decisions.
  • Data Analysis: Analysts employ statistical techniques and software to scrutinize sports-related data, uncovering patterns, trends, and correlations. This data-driven approach provides valuable insights that inform strategies and decisions.
  • Performance Evaluation: Sports analysts assess the performance of players, teams, or coaches through statistical analysis. This evaluation aids in identifying strengths, weaknesses, and areas for improvement.
  • Game Strategy Optimization: Collaborating with coaching staff, analysts refine game strategies. They determine optimal player positioning and play calling and conduct opponent analysis to gain a competitive edge.
  • Player Development: Analysts offer insights and recommendations to enhance player performance. Identifying skill development areas and suggesting training regimens contribute to player growth
  • Injury Prevention: By analyzing injury data, sports analysts identify risk factors. This proactive approach aids in devising injury prevention strategies that safeguard athletes’ well-being.
  • Scouting and Recruitment: Assisting in player scouting, analysts evaluate potential recruits’ statistics and performance. This contributes to informed recruitment decisions.
  • Game Preparation: Analysts prepare reports and presentations for coaching staff and players, providing a comprehensive understanding of upcoming opponents and strategies.
  • Broadcast Analysis: Analysts provide on-air commentary and analysis during sports broadcasts. Their insights enhance viewer comprehension of the game’s dynamics.
  • Fan Engagement: Analysts create engaging content for fans, including pre-game analysis, post-game recaps, and interactive data visualizations, fostering a deeper connection between fans and the sport.
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What are the roles of a sports analyst in various sports?

Here are some of the roles of a sports analyst in various sports:

  • Basketball: In basketball, analysts scrutinize player statistics, shot efficiency, and defensive tactics. They assist coaches in devising game strategies, player rotations, and optimizing in-game decisions. Player performance analysis aids in contract negotiations and draft selections.
  • Soccer: Soccer analysts assess player movement patterns, ball possession statistics, and shot accuracy. Their insights inform team strategies, including formation adjustments, defensive tactics, and set-piece planning. Clubs rely on analysts to identify talent in global scouting efforts.
  • Baseball: In baseball, analysts focus on pitch analysis, batter-pitcher matchups, and fielding statistics. They provide data-driven recommendations for player positions, batting lineups, and bullpen management. Moneyball analytics have revolutionized player recruitment in the MLB.
  • American Football: Football analysts delve into playcalling, quarterback performance, and defensive schemes. They aid coaches in game planning, opponent analysis, and player assessment. Player tracking data has enhanced injury prevention efforts.
  • Hockey: Hockey analysts study player ice time, power play efficiency, and shot-blocking tactics. Their insights help teams devise strategies for penalty kills, line changes, and trade decisions. Goaltender analysis is critical for team success.
  • Golf: In golf, analysts assess player swing mechanics, putting statistics, and course conditions. They provide golfers with data-driven insights to improve their game. Analytics have influenced club selection and course management.
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Mastering the 10 essential steps to becoming a successful sports analyst sets the stage for a dynamic and rewarding career. From fostering a genuine passion for sports to building an educational foundation, each step contributes to the development of a well-rounded analyst.

Embrace continuous learning, leverage technology, and stay connected with industry trends to ensure your success in the ever-evolving field of sports analysis. With dedication and a strategic approach, you’re set to make a lasting impact in this exciting arena.

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